Lucy Watson is a business woman, TV personality, animal rights activist, and vegan author. Lucy burst onto our screens in 2012 during her time on the E4 hit show Made in Chelsea, where she became one of the shows main characters. Lucy played a central role in the show for four years before leaving.

Lucy is often featured in a number of popular magazines, including OK!, Grazia, Wonderland, Fabulous, HELLO, Closer, NOW, Reveal, just to name a few. In addition to this, Lucy has featured on ‘Alan Carr’s; Chatty Man’, ‘Big Brother’s Bit on the Side’ , ‘Sunday Kitchen’, ‘This Morning’ as well as other television projects independant from Made in Chelsea.

Lucy has collaborated with a number of brands, including Nasty Gal, Wilkinson Sword and PUMA. Additionally, she serves as the vegan ambassador for Bulk Powders, alongside celebrity athletes such as Anthony Joshua and Katarina Johnson Thompson. Lucy has also been a global ambassador for PETA and the only U.K. ambassador for PUMA.

In 2014 Lucy launched her own luxury jewellery brand named Creature Jewellery. The company has continued to grow and has now launched its fourth collection.

In September 2017, Lucy launched her first cookbook called ‘Feed Me Vegan’ packed with delicious vegan recipes. It’s been named “Best Vegan Cookbook” by animal rights organisation PETA in their 2017 Vegan Food Awards and was an Amazon bestseller.  Her second book, ‘Feed Me Vegan: For All Occasions’ was released in 2018 and features easy recipes for everyday veganism, from a quick, week night pasta to a knock-out roast with all the trimmings.

Following on from the success of the cookbooks Lucy launched her own Feed Me Vegan frozen food range in 2019, currently stocked in Waitrose and Tesco stores up and down the country. The brand originally featured three main meals, but has since expanded to include two indulgent desserts.

Following on from her animal rights activism Lucy has cofounded her own Community Interest Company, All Hearts, to help support animal welfare and environmental charities across the world.